Privacy Policy - Ivy - Smart jewelry for women!

Privacy Policy

Smartfuture Pte Ltd (‘Smartfuture’, ‘we’, ‘us’, ‘our’) is committed to protecting and respecting your personal data privacy and complying with Singapore data protection principles and provisions.

We may collect, process, use and disclose your information when you use IVY App (this ‘App’) and the services offered by Smartfuture through this App (the ‘Services’). ‘You’ and ‘your’ when used in this Privacy Policy includes any person who accesses this App or use the Services.

This Privacy Policy sets out the basis and terms upon which Smartfuture collects, processes, uses and/or discloses your information that is obtained from you when you access this App and/or use the Services. Such information may include personal information relating to or linked to a specific individual such as name, residential address, telephone number and email address (‘Personal Information’).

Please read this Privacy Policy carefully. By visiting this App, you are consenting to the collection, processing, usage and disclosure of your Personal Information as set out in this Privacy Policy.

Scope of Terms

Smartfuture reserves the right to update, amend or modify the terms of this Privacy Policy or any part of it without prior notice, and your continued access of this App or use of the Services signifies your acceptance of the updated, amended or modified Privacy Policy. If you do not agree to all the terms and conditions in this Privacy Policy and/or any subsequent updates, amendments or modifications thereto, you must stop accessing or otherwise using this App and the Services.

Accordingly, please visit this page if you wish to access and view the current version of this Privacy Policy.

Collection of Information

We may collect Personal Information about you that you provide to us while using this App and information about how you use this App including when you open your user account, visit this App, send SOS message to your Contacts in this App (‘Guardians’), or receive SOS message as a Guardian.

1) Opening Your User Account

When you open with us a User Account or amend any information of your User Account, we may collect your Personal Information, such as your name, email address, user name, password and telephone number.

2) Sending SOS message to your Guardians

When you send SOS message to your Guardians, we may collect and process certain information (which may contain your Personal Information or may contain non-personally identifiable information but nevertheless linked to your Personal Information) including but not limited to those set out below: Location data, Audio recording, and list of Guardians;

3) Receiving SOS message as a Guardian

When you receive SOS message as a Guardian, we may collect and process certain information (which may contain your Personal Information or may contain non-personally identifiable information but nevertheless linked to your Personal Information) including but not limited to those set out below: Your location data and audio recording that you received;

4) We may collect and process Details of your usage of this App (including traffic data, location data and length of user sessions);

5) We may collect and process Feedback on and responses to surveys conducted by Smartfuture relating to the Services and newsletters which may be published, circulated or distributed by Smartfuture;

6) We may collect and process Information automatically collected and stored in our server or the server of our third party services provider by using or accessing to this App (including the log-in name and password for your User Account, your Internet Protocol (IP) address, browser type, browser information, pages visited, previous or subsequent sites visited).

Storage of Information

The Personal Information and other data we collect from you may be transferred to, processed, and stored in our servers or the servers of our third party services providers.

Smartfuture will use reasonable endeavors to maintain appropriate physical, electronic and organizational procedures to ensure that your Personal Information and other data is treated securely and in accordance with this Privacy Policy, and to protect such data against unauthorized access or unauthorized alteration, disclosure or destruction of data.

Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access. Smartfuture does not give any representation, warranty or undertaking that the Personal Information you provide to us will be secure at all times, and to the extent Smartfuture has fulfilled its obligations under no circumstances shall Smartfuture be responsible for any losses, damages, costs and expenses which you may suffer or incur arising from unauthorized access to or use of your Personal Information.

You are responsible for keeping your chosen password confidential and not to share your password with any third party.

Usage of Information

Smartfuture will not sell or rent your Personal Information to third parties.

Smartfuture will use Personal Information and other data collected through this App to create your User Account, to provide you with the Services, to continually improve this App and the Services, and to contact you in relation to the Services.

The purpose of using your Personal Information or such other data is to achieve better user experience, better customer support and timely notice of new Services.

From time to time, we may also make use of your Personal Information to contact you for feedback on your use of this App, or to assist us in improving this App, where you have indicated your consent to receiving such communications. If you would prefer not to receive such notices, you may simply opt-out from receiving them by replying to us through the hyperlink provided in these notices.

Disclosure of Information

We may from time to time share and disclose your Personal Information and other data to third parties, some of whom may be located outside your home country. The circumstances under which such sharing and disclosure will take place may include without limitation, the following:

1) To successfully provide the Service or otherwise implement our Terms of Use.

2) To our third party service providers (including Google Analytics) which we engage for the performance of certain services on our behalf, such as web hosting services, data analysis, marketing, market research, and to otherwise provide you with customer service.

3) If and to the extent required by any applicable law, order of court or requests by any governmental authority to make such disclosure.

4) In case of a corporate transaction, in connection with the sale, merger, acquisition, or other corporate reorganization or restructuring of our corporation, your Personal Information may be disclosed, shared or transferred to the new controlling entity or its authorized third party for carrying on our business.

5) To our advisors, agencies or other parties concerned in order to protect the rights and property of Smartfuture.

6) In any other case, to any third parties with your prior written consent.

There may be links present on this App which could result in you leaving this Apps and/or being taken to other third party Apps. You should note that any Personal Information that you provide to these third party Apps are not subject to this Privacy Policy, and Smartfuture is not liable for any losses, damages, costs or expenses which you may suffer or incur in connection with you providing or making available Personal Information or other data to such third party Apps.

Data Access and Correction

You may access and correct your Personal Information through this App or make your data access or correction request by sending your request by email at When handling a data access or correction request, we have the right to check the identity of the requester to ensure that he/she is the person entitled to make the data access or correction request.


If you have any questions about this Privacy Policy, please contact us by email at

Last updated: November 7, 2016